In today’s competitive market, a property in a desirable area often receives multiple offers. Sellers don’t always just go with the highest offer; lots of factors can sway their final decision. The strongest bids will not only offer a fair price, but they’ll also feature solid financing, reasonable closing times, and as few contingencies as possible. If you’ve checked all those boxes, but want to make your offer stand out, consider writing a letter to the seller.
Frequently, home owners have some emotional connection to their home and neighborhood. They may be more inclined to accept an offer if they know the buyer is going to take care of the house and contribute to the community. Sharing some of your story and love for their home can move your offer to the top of the stack! So, how do you go about writing your letter? Here are some tips:
Share a Little About Yourself
Introduce yourself and your family at the start of your letter. Be brief, but try to give the seller an idea of who you are and what you do. Include anything that connects you to the neighborhood (do your kids go to school here? Do you volunteer in the area? Did you grow up nearby?).
Write From Your Heart
Share with the seller what draws you to the home. Is it the neighborhood? The style? Can you picture your children doing their homework in the breakfast nook? Are you in love with the big windows or high ceilings? Be specific. Remember that this is their house right now, and everyone likes to hear how much people love their home! Plus, at some point the seller fell in love with that house, too–you have something in common!
Keep Quiet about Remodeling Plans
If you’re eager to gut the kitchen and baths and tear down the wood paneling, that’s great! Just don’t include that information in your letter. The seller likes the house as it is, and will not be flattered that you don’t share that opinion. Disclosing your renovation plans will most likely be a turn off.
Sell Your Offer
Now it’s time to tell the seller what makes your offer so strong. Mention any factors that you want to highlight. For example, if you’ve been prequalified, are offering full price or more, have a substantial downpayment, or are willing to close quickly if desired, make sure you include that info!
Keep it Short
Your letter should not be longer than one page long. Proofread it well for spelling and grammar errors, and then hand it over to your realtor to include in the offer. Good luck!